We are going to change the way viewers will consume Content.
Cellcast Interactive India is the pioneer in developing integrated participation content in the fast-growing Indian mobile and interactive TV market. We use traditional media like TV, News Paper & Radio for customer acquisition and new media to enable customers to pay-and-participate. We have successfully executed its unique business model in India and are experiencing rapid revenue growth. A good example is one of our product Bid2Win, which has already received 30 million responses from 2.5 million individuals in a span of 1 year.
Cellcast's content is distributed on new as well as traditional media with real-time participation enabled through SMS, IVRs, Web, WAP & 3G. With TV as mass medium and Print, Internet & Radio too used extensively, Cellcast's content has strong revenue generating capabilities. The Cellcast India has already created a strong track record in this arena. Cellcast India has rapidly growing operations in several countries like Sri Lanka, and Malaysia.
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