|Cellcast Interactive India is the pioneer in developing integrated participation content in the fast-growing Indian mobile and interactive TV market. We use traditional media like television, newspapers and radio for customer acquisition and new media to enable consumers to pay-and-participate. We have successfully executed this unique business model in India and are experiencing rapid revenue growth.
A prime example is our show Bid2Win, which received 30 million responses from 2.5 million individuals within span of one year. We also have several feathers in our cap like Bollywood Dhamaal and Gold Safe which have been running successfully on various national TV channels in India and completed over 500 episodes. Cellcast's content is distributed on new as well as traditional media with real time participation enabled through SMS, IVR, the Web, WAP and 3G. With TV, print, internet and radio as a mass medium is used extensively, Cellcast's content has strong revenue generating capabilities. Cellcast India has already created a strong track record in this arena.
Some of the shows at Cellcast include Bhavishyaphal - Sitaron Se Hal, Bollywood Thambola and Cricket Howzatt